Clino
Owner development, direct, with a certified advisor and the network behind them.
Ceiling and visibilityunlimited.
CAVU is the process inside Clino. A pilot flies when the instruments say the conditions can carry the climb. CAVU gives the owner the same visibility, then leaves the call to the owner.
15areas of the business
1,635points possible
5levels, same bands everywhere
±5%advisor calibration
[ Principles ]
How every certifiedadvisor works.
A process forged over decades of hands-on business development, run the same way every time so the owner gets the plan their numbers call for.
01Owner first
Diagnose top down: the owner, leadership and planning before tactics.
02Truth over comfort
Say what the numbers say, even when it isn't what the owner hoped. Then bring the fix.
03Pace matters
Growth is cleared only when the owner's life, capital and time can carry it.
04Network first
Specialist work goes to the network: holistic, less expensive and faster. An outside provider stays the owner's option.
05No guarantees
Readings and plans, never promised results.
06Activity isn't progress
Accountability to grow in a way that saves time and money. That's the job.
[ The assessment ]
Fifteen areas.327 questions.
Each area measures the owner's own acumen and experience. Open any area to see the first questions your advisor asks and why.
[ Scoring ]
Measured, not judged.
Every answer is scored 1 to 5 against written anchors, on what the owner shows, not what they claim. Every advisor passes a checkride scoring within 5% of the master score, so two advisors land on the same reading.
5Excellent
Comprehensive, strategic, proven in practice.
4Good
Solid, with minor gaps.
3Average
Adequate, with noticeable gaps.
2Below average
Limited, with significant gaps.
1Poor
Lacks the basics.
[ The clearance ]
Ten gates decidehow fast you climb.
The assessment says what to fix and in what order. The gates say how fast. Your advisor re-reads them every month.
GroupGateGreen whenAmber
BusinessNet profit margin10%+ after the owner is paid a real wage5–9%
BusinessGross margin40%+, enough to cover ops, marketing and profit30–39%
BusinessLead cost trendLow and steady before buying more volumerising
BusinessSystems & processWritten process before new people or locationspartial
CapitalBusiness cash reserve3+ months of operating expense in reserve1–3 mo
CapitalPersonal guaranteesDebt signed personally stays under 25% of revenue25–50%
TimeOwner hours50 a week or less, or growth has no room51–60
TimeDays without the ownerTwo weeks away without a fire5–13 days
LifeHousehold runway6+ months of family expenses outside the business3–5 mo
LifeFamily alignmentSpouse or partner on board with the pace and riskneutral
Hold shortStabilize the base.
Any red in capital or life, or two reds anywhere. Growth waits; foundations keep going.
MaintainStrengthen, then climb.
The base holds today. Growth runs one area at a time while the amber gates clear.
Cleared to climbScale at this pace.
No reds and two ambers or fewer. Add volume in measured steps.
[ Where it runs ]
One system, four doors.
Clino developed CAVU. Only a certified advisor runs it, wherever an owner meets it.
ORGZ
Business development for local business owners, on the same CAVU process.
EntrepX
For territory and franchise owners building on the same foundations.
Market Mechanix
Clients of a CAVU-certified Market Mechanix consultant can add CAVU to the engagement.
Start witha reading.
Request an advisor and we'll match you by referral. Your first meeting covers you, the plan and the money, in English or Spanish.